Should I Pay For LinkedIn Sales Navigator?

Linkedin has over 830 million members and more joining every day. If you’re a sales professional or someone who needs to find lots of people, but the right people, how do you sort through all those people to find the right ones? LinkedIn provides basic search functionality with its free and LinkedIn Premium plans, but you may need LinkedIn Sales Navigator.

Sales Navigator helps you find the right people, first, because it gives you broader search across LinkedIn, and because it has more powerful search criteria like:

• Title

• Function

• How long they’ve been at their company

• Seniority level

• Whether they’ve posted on LinkedIn in the last 30 days (which helps you to know if they’re active on the platform and would actually respond to a message there)

Sales Navigator helps you keep track of the right people once you find them by allowing you to create saved searches and saved lists. You can also create alerts so you know when people are in the news, when they receive a new job, when a company is seeing a mass exodus of employees, and more.

In addition, Sales Navigator gives you 50 InMails you can use to contact people you aren’t connected to (although in most cases I recommend only contacting 2nd connections anyway).

Sales Navigator’s lowest-priced plan is $80/mo, so it isn’t cheap (compare plans) if you just think it will be fun, but if you’re serious about LinkedIn and you think you’ll be closing deals, then it’s a drop in the bucket compared to the benefit you’ll receive.

I’ve been paying for Sales Navigator for…gee, 10+ years? And I’ve never regretted it for a moment. I’ve closed way too much business to ever dream of giving it up.

At BlueMethod, we actually require that our “done-for-you LinkedIn” clients have a Sales Navigator account. It’s an essential part of how we provide our services, especially our connection campaigns.

Any Sales Navigator questions I can help you out with? Leave a comment below.